Busted! Don’t Believe These Webcasting Myths!

Webcast service providers provide you with the ability to extend the reach of your meeting or event to a large audience over their platform. This means you never have to miss your meeting ever again. It is easy to follow, and you can also allow your viewers to follow a presentation you have prepared, respond to live questions, and chat with participants. This market is rapidly gaining popularity as they are an effective and cost-efficient communication tool. It also helps people save on travel and accommodation costs.

For those of you who have never tried this method, you might feel like it’s too late to learn now. With the current global situation, you are going to have to adapt to alternative and efficient means. Unfortunately, there are still many myths surrounding webcasting. To help you steer clear of these misconceptions, Lumera Productions Inc has debunked some of the most widely believed myths about webcasting.

Myth 1: Zoom is the best method for webcasting.
While Zoom is an ever-growing popular tool, it was designed and built with meetings in mind, not a presentation tool. They have done a good job at adding functionality for sharing screens and interaction but you are still left with a low-quality image, spotty audio, and potential for interruptions. It is also up to the presenter to control everything from the attendees, to running the presentation. If brand quality and identity matter to you, it is still better to hire a company like Lumera Productions to webcast your presentation. Companies like Lumera provide a much higher quality presentation for viewers and have the ability to control how your image looks by switching between your presentation and you giving people a much fuller experience.

Myth 2: All webcasting companies are the same.
It is no surprise that many companies have popped up offering webcasting/live stream services but are they all the same? This is simply not true. Many of these companies have found various solutions to provide these services but what you get is “cheap.” Just because they have some equipment that can stream videos does not mean they have the expertise to avoid the technical challenges that can come with webcasting and can lead to disaster.

Does this mean that Lumera and other professional companies will never have technical issues? Of course not but they are much more prepared and knowledgeable to minimize the chance of a technical issue from happening. If a challenge does arise they know how to handle it to give your event the greatest chance of success. Lumera Productions has been providing video production and webcasting services for several years. It is why we have chosen certain solutions that have proven to be reliable, not just cheap. If quality and reliability are important to you make sure you choose a professional company like Lumera Productions to handle your webcast.

Myth 3: Webcasting is complicated and expensive.
Webcasting is quite simple. You can send your video stream to several different platforms such as Facebook, Youtube, Twitch, custom pages, or all of these at the same time. The hardest part of a webcast is deciding which platform is right for you. Once this is decided, it is only a matter of pointing your video stream to go to the right place. Professional companies now have many cost-effective tools to provide webcasting services. 

If the quality and assurance of your webcast matters, it is better to spend a little money and hire a professional company that will give you the peace of mind that your webcast will be looked after. What used to cost thousands of dollars can now be done for much less and gives viewers a much better viewing experience instead of a webcam. Lumera Productions is capable of providing many custom solutions for your webcasting event. We provide cost-effective solutions for simple events to large complex events.

If you’re looking to steer clear of these myths, reach out to Lumera Productions Inc. 

As one of the best video production, camera rental, and webcasting service providers in Victoria, British Columbia, we offer full film and videography support from concept to completion as well as Live stream and Webcast services. We provide consultation on the best way to package your project to fit your budget, shoot your project, or help with post-production, duplication, and final packaging services. 

We provide services such as corporate video and commercials, live stream/webcast services, single and multi-camera production, scripted factual/documentary video production, etc. We serve clients across Victoria, Nanaimo, Coquitlam, Abbotsford, Campbell River, Kelowna and Kamloops, British Columbia, and Canada.

For a complete list of our services, please click here. If you have any questions about Lumera Productions Inc, we’d love to hear from you, please contact us here.